Retargeting

Your Second Chance to Make a First Impression.

Retargeting enables a dealer to advertise to previous site visitors — days or even weeks later — with display ads that include the dealership name, location and actual live inventory. The ads run on thousands of the most popular websites and are a great way for dealers to reinforce their brand and inventory during a consumer's journey.

How Dealers Benefit

  • Stay top of mind with high-value customers that have already shown interest in doing business with your dealership
  • Maximize conversion of online traffic by bringing previous visitors back to your website for multiple visits
  • Ad placements on premium retail and automotive websites

How Customers Benefit

  • See ads that are specifically targeted to you, as opposed to randomized content

Key Features and Benefits

Dynamic Inventory Integration

  • Show the vehicles on your lot that a shopper previously viewed on your website

Flexible Strategy

  • Multibrand coverage for New, Used and CPO vehicles

Designated Digital

  • Advertising Analyst expert execution and strategy consultation

Premium Network

  • Advertise some of the largest retail and automotive websites

Customizable Ad Creative

  • Maximize impact with a message and creative tailored specifically to remarketed shoppers

In-Depth Campaign Reporting

  • Gain actionable insight to improve performance