Procare Services Team

Your Account Advocate leads a team of Digital Marketing Specialists to help you optimize your website and digital advertising strategy. This allows you to spend your time more profitably — with your customers.

Your Newest Team Member

Think of your Account Advocate as an extension of your team. Your Advocate serves as your primary contact and works closely with a team of Digital Marketing Specialists, including a Search Engine Optimization (SEO) Specialist, to handle the day-to-day tasks required to manage your online advertising strategy. In addition to SEO, your Advocate performs Website Performance Optimization to drive visitor engagement and improve lead conversion.

Your Advocate will work with you to:

  • Help shoppers find you with SEO
  • Improve strategy with analytics
  • Move your offline promotions online
  • Frequently update your website

Focused on Your Goals

Your digital marketing investment is only as strong as the strategy built around making it perform. Your website — and other digital assets — should perform optimally and efficiently to meet your sales and service goals, and to increase your dealership profitability.

"Our dealership opened in June, and we've been working with our Advocate for the last two or three months trying to get everything set up. I think of my Advocate as my personal digital consultant with experience in the automotive industry, and she delivers marketing alignment to bring together my offline and online advertising strategies for an optimized customer experience."
"I work with my Advocate to constantly fine-tune my strategy and media spend to meet my goals during our monthly Marketing Optimization Call, where we review my Customer Monthly Report and discuss recommendations that produce the best, most measurable marketing results. It can be a little confusing, but my Advocate makes it all pretty easy."

— Shawn Ennis, Morning Manager
MINI of Madison

Frequent Website Updates

Did you know that 84 percent of consumers are shopping online but 60 percent of dealers will never update their websites? Consumers abandon these sites for more updated, accurate dealer websites. Your Advocate updates your website for you, freeing you up to focus on your customers.